Is 'Don't Be Evil' Good Enough?

Google's informal motto is 'Don't Be Evil'. I would say that this really isn't 'good enough'. If you just decide not to be evil - you can still be really really really Bad!.

I think a better (though not as catchy) motto would be something like Do Good and Get Better. That would be a perfectly self improving system which only did good works.

Much better than simply not being evil.